Market Research

Changing times, lost market share, unsustainable profit levels:  In these changing times, many manufacturers must reconsider their approach to the market. Virtually everything is on the table--from pricing, marketing strategies, Co-op funds/MDF allowances, and return policies. You must even consider approaches to distribution segmentation. which can include the role of marketing groups.

Let us tailor a current market research for your company: 817-704-0068  We have the 2010 Electrical Contractor market study for sale 3-20-2010.

Deep dive into pricing: For some manufacturers, it helps to dive deeply into your pricing perspectives. This is not about your manufacturing operations or how you source product. This is about your market-pricing models that will give you sustainable profit! In periods of changing economics, there are some pretty good odds that you might be leaving money on the table. We can provide that "different" read on your data. You are known by your pricing and the perception of your end customer may not be where you want it to be.

Market perception of your company: One of the major components to understanding your customers' perception of you and what they are looking for in a supplier-distributor and coupling that with where you want to position your company can be answered with perception market research. As a third party it can be tailored to specific products (groups) by regions. It can be completely anonymous and it can be done in a relatively short period of time.

Looking at the market: With changing customers and emerging markets it can be a challenge for manufacturers to locate and tap into those markets' profitability. years of experience along with current day market research that can be tailored to your products and service, Allen Ray Associates is well known for market research that lets a client target the market place. The information from our research can be combined with professional marketing services to generate market share.

Product placement services: Within several distribution channels, Allen Ray Associates is sought after for product placement and reviews. These services are based on the product and company goals. All work in these areas are confidential to the public.

 Additional thoughts as you move into 2010

• Will you change your channel to market?
• Do your current pricing model(s) sustain the profit levels that your company strives for?
• Have you 'lost' part of your customer base? How will you refocus your company?
• How will your company negotiate possible price reductions?
• Will you offer  SPA/rebate model with your customers?
• How will you handle product returns?
• For customers who bulked up on stock positions, what will be your considerations?
• What is the role of a marketing group in this economy?

Reduced operating cost:

Manufacturers look to reduce their cost with data synchronization. This research identifies potential cost savings for manufacturers and their distributors that synchronize their product data. We'll let you decide if it is for your company.

Idea's Executive report...made for easy reading,but it just  the scratches the surface.

The Full IDEA research paper between selected manufacturers and distributors lays out the possibilities.

You'll probably have questions, so feel free to contact me at: allen@allenray.com or 817-704-0068